Charity Fundraising Books

Charity fundraising books

My passion for writing is enhanced by inspiration, and to me, there is nothing more inspiring than writing for a wonderful cause. I have chosen two fantastic charities for my fundraising poetry collections, Midlands Air Ambulance Charity and Severn Hospice.


“Severn Thoughts” and “Poetry Giving” both contain charming poems and rhymes about every day things we can all relate to.

On 6th June 2015, I was invited to BBC Radio Shropshire to join Eric Smith on his breakfast show. Here’s the interview about “Poetry Giving” fundraising poetry collection for Midlands Air Ambulance Charity.

Once I had decided to write a poetry book to boost funds for the Midlands Air Ambulance Charity, I thought about the content carefully. It didn’t take me long to determine that I needed to know more about them, what they do, and how they go about their missions. So, when these wonderful people invited me to their base at Cosford, I jumped at the chance!

I met pilots, paramedics and doctors, all forming part of a dedicated crew who fly on missions which save lives. They talked passionately to me about the complexities of dealing with patients in difficult surroundings, and how rewarding it is to get to the scene fast, so that lives are actually saved. These guys go out in tricky weather conditions to tend to the wounded and the sick, working in remote and dangerous areas in an effort to get the job done.

They have to fly in extreme conditions at times. I was enthralled to learn of how intricate the helicopter landings are… from valleys with overhead power cables, to motorways with intrusive overhead lights, to city situations where the recirculating air above tall buildings can play havoc with the rota blades. Maps are seriously important, and as I glanced next to the passenger front seat, I could see a carefully organised box of maps. Tim explained that once they have determined the ‘A’ to ‘B,’ a line is ruled across the map. he called it his “Roman road in the sky.” Getting as close to the patient as possible is their number one goal, as valuable seconds really do help.

I told them they were heroes, and I was really taken aback by their response. They told me that I was a hero too!  They wouldn’t be able to run their missions without fundraising, indeed they are 100% funded by the generosity of fundraisers who understand what needs to be done to get them in the air. Each mission costs £2500 minimum.

Jason Levy, fundraising and marketing director for Midlands Air Ambulance Charity, said: “We are honoured to be chosen as the beneficiary charity of this beautiful collection of poems. The book has been lovingly crafted by Anita to help raise funds for our vital life  saving service, and we are very grateful for the support.”

Moving on to Severn Hospice, I had heard so much about the tireless commitment of the team of dedicated staff and volunteers at this exceptional charity, that I decided to raise funds for their amazing cause by writing Severn Thoughts. This latest collection of poetry and rhyme includes many favourite poems which I have written over the years, together with a series of brand new ones, exclusively penned for this special publication.

Before I started with my new collection, I wanted to visit Severn Hospice to see for myself what patients and visiting families experience whilst there. It was very important to me to “feel” the place and get a sense of what I was producing this book for…

Oh my goodness! The warm welcome I received with open arms engulfed me from the outset and I wasn’t expecting this amazing hospice to be such a happy place. Make no mistake about it, Severn Hospice is a happy place. It’s a place where making the most of each day is special. Looking at what makes people smile and delivering it with love and compassion is what motivates the dedicated nurses and the extended team who make this place an exceptional facility.

I walked around the beautiful gardens to discover lovely little places for solitude and quiet; spaces to sit and relax, or admire the various carefully tended plants and trees. Once inside I was greeted by John Fairclough, a formidable character who exudes warmth and speaks so positively from the heart about Severn Hospice and its family focussed environment. As vice chairman of trustees, John took time to explain to me how important it was to ensure the future sustainability of Severn Hospice and how grateful they all are to the fundraisers who make it possible. I sat quietly listening to this wonderful man as he told me about the history of the hospice, the hard work of its staff and many volunteers, and the resolve to keep moving forward for the cause. I knew it would be an emotional journey for me as I learned more, but I didn’t realise just how compelled I would become to deliver something special for Severn Hospice.

Sitting with a steaming cup of tea in a pleasant side room, I smiled as John wrapped up his story. ” Now then Anita, there is one final person I would like you to meet” he said.

The door opened and in walked Clare Bates, a nursing sister, to talk to me about her role. Clare’s gentle voice and her words of sincerity were inspiring. Indeed my visit to the hospice would not have been complete without this chat with Clare. She told me about how fulfilling her job is. She explained that getting into work each day is a joy, not a chore. Assisting those in need is her vocation, and she is an exceptional kind of nurse. I listened to her stories about how helping patients smile by doing little things to make their stay more comfortable is what makes her tick. She was very humble and ensured that I knew that she wasn’t the only nurse who worked this way. “All of the nurses here are great people who do a very unique and special job. They are warm hearted and genuinely care. It is a pleasure to work alongside them” she said “we rely on each other.”

I imagined what it would be like to be a patient at the hospice, and of course this is very difficult to understand. How shattered my world would become if ever I received news about my life being shortened in this way, and my heart went out to those who find themselves on the receiving end of such news. What a comfort Severn Hospice must be for them, and what fantastic inspiration I have drawn from my recent visits to one of their sites. John and Clare both left their profound imprint on me and with new found energy and enthusiasm, it didn’t take me long to pen my first poem. I have tried to make this poetry collection as enjoyable and imaginative as possible. The poems and rhymes contained within are all about our experiences of life and what it offers us each day. The pages are uplifting and hopefully engaging, and always with positive “feel good” messages.

I admired the comment John made as I left the building on my last visit when he said: “We may not be able to put days into people’s lives, but we can put life into their days.”

What a wonderful, comforting and rewarding thought.

Norma Ross, Director of Income Generation at Severn Hospice, said: “For more than 25 years Severn Hospice has been providing specialist care for people living with progressive illnesses from across Shropshire and Mid Wales. All of the care the hospice provides is free of charge, but not without cost. Thanks to people like Anita and the countless others who support our cause we are able to raise the money needed to fund our vital services.” 

 Poetry Giving and Severn Thoughts are available on Amazon right now. Here are the links to buy, and thank you for your contribution to these amazing causes, both of which have left their indelible imprint on me, which is why I am donating 50% of all net profits received for their book sales to each of the charities…

Poetry Giving book20141203_001959000_iOS

Severn Thoughts bookSevern-Thoughts-Book-cover-for-web

Thanks for reading this page.

Anita Williams

One Reply to “Charity Fundraising Books”

  1. Midlands Air Ambulance Charity is the only charity responsible for funding and operating three air ambulances across six Midland counties. The vital service is 100 per cent funded by the generosity of the general public and local businesses across the communities it serves, and since 1991 the charity has undertaken over 40,000 air ambulance missions.